Anne Fontaine, the new C&A International Collection
After presenting countless collections with renowned national brands and designers, C&A launches its second international partnership through the C&A Collection Project, this time bringing the sophistication of the fashion designer Anne Fontaine.
Anne builds a history of determination and fashion success since when she decided to leave her hometown in Rio de Janeiro to go to Paris, at the age of 18. The designer is known internationally for making feminine and extravagant pieces, having as a trademark the white shirt. Thus, Anne has made the shirt become a key piece of a chic outfit, which has dressed many celebrities and also promises to strengthen the sophisticated side of Brazilian women.
The collection consists of 55 items, including several white shirts with long or short sleeves, cardigan, trench coat; leather pieces such as shorts, skirt, pants, and jacket, as well as tailoring clothes in different fabrics. The color palette rules the mixture of black and white, but there are the focal points of yellow lime, pink and blue. The stylized patterns like animal print, polka dot, and abstract flowers highlight some pieces.
The shoe's line consists of 6 items among scarpins, heel sandals, platform, ankle boot, and an over-the-knee boot. Highlighting for the rich raw materials finish, such as the pieces with tweed fabric and application of studs with colored details.
The accessories' collection includes 6 items between bags and belts, highlighting also the same materials and finishes of the footwear collection. In the belt's line, there is also another variety of raw material, such as leather, elastic and metal plates. The Bijoux complements with 18 pieces among necklaces, earrings, rings, and bracelets in metal and nails polish finishes in the colors black, white and yellow lime.
Another big news is that the pieces of the concept "Like Mother, Like Daughter" that, for the first time, are developed with international collaboration. The white shirts, leather shorts, pants, and a jacket are identical to the women's line, which also bring the chic atmosphere to the little girls.
The campaign developed has the concept "Paris Chic for my Brazil", a slogan followed by a drawing, which also was developed exclusively by the fashion designer for C&A Brazil.
The C&A Collection in partnership with Anne Fontaine brings approximately 90 pieces among clothes, shoes, and accessories, with prices ranging from R$ 15,90 (ring/earring) to R$ 299,00 (over the knee boot). From April 23rd, the collection will be available at approximately 80 selected stores in Brazil.
*Article originally published in Portuguese, to see it follow the link below:
users/49974/uploads/f79b981c-f1c7-4d05-ba16-10202d04ab43.pdf
 
    
 
    
 
    
 
    
