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Issa merges the British charm to the Brazilian irreverence in the C&A Collection

C&A presents its second international partnership in 2013: the Issa London C&A Collection. The brand, whose creative director is the Brazilian Daniella Helayel, is one of the big names in the British fashion industry and favorite label of celebrities and the British royalty, will be in the shelves of 74 C&A stores as of July 9th.

Issa, which was founded in 2004 in London by the carioca designer, is known by its items that fit any type of body and can be used on different occasions. Present in the wardrobe of international celebrities and the British royalty (The Duchess of Cambridge, Kate Middleton, used a dress from the label in her engagement with Prince William), the brand has become increasingly more successful in the entire world.

Within its proposal of fashion democratization, C&A and Daniella prepare this collection thinking about the Brazilian consumers, whilst still maintaining the Londoner charm. This cultural mix can be seen in 47 pieces, among them several types of dresses – the label’s flagship. Highlight for the wrap dresses, long or structured and the line made of jersey.

The Londoner lifestyle can be seen in the different prints and light and feminine silhouettes, mixed to the bossa of her Brazilian DNA. Apart from the dresses, the collection also brings printed leggings, cardigans, and shirts in fluid fabrics.

The collection also brings shoes and accessories to complete the look. Highlight for the flats and bags printed with the themes of the collection.

Children may also get into the British environment with identical pieces to the women’s, among them, dresses, shirts, cardigans, legging, and flats.

C&A Collection with Issa’s partnership brings approximately 57 pieces, among them clothes, shoes, and accessories, with prices ranging from R$ 39,90 (belt) to R$ 299,00 (dress).